The franchising business in India was worth INR 938 billion in 2012. In 2017, it reached INR 3,570 billion, growing at a compound annual growth rate (CAGR) of 31%. The market will reach INR 10,500 billion by 2022, growing at a CAGR of 24% — Source.

Yes, this is an excellent bit of news. However, not every franchisor experiences long-term success. There have been reports of several franchises staying in the market only for a couple of years. Why? Creating a franchise organisation that survives tough competition requires dealing with economic fluctuations and changing customer demands. Hence, the only way out is to deliver a consistent, high-quality customer experience, which is wholly reliant on your franchisees. Franchisees are your brand ambassadors, and they know the game. They strive for not only their success but also the growth of your franchise. They have invested a lot and, therefore, own a working stake in your business. So, how do you sustain them?

According to the Corporate Learning Network, learning retention rates are said to increase between 25 percent and 60 percent over time because of eLearning. Face-to-face learning rates are lower, around eight percent to 10 percent. The reason: eLearning allows for great personalization.

Forbes reports that comprehensive training programs lead to a 218% higher revenue per employee. According to the eLearning Industry, Deloitte says the average employee needs 1%, or 24 minutes, of their work week dedicated to learning. Through microlearning, employees are able to absorb the latest knowledge and skills available which translates to an increased competitive advantage and higher revenues. 

Notifications on PlayAblo™ alert learners via app and email

Standard notification alert learners each time they are added to the platform or a new course is allocated to them. Our extremely flexible framework allows for both app, web based and email notifications. Need custom notifications for specific events? Just ask!

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Learn about: 1. Evolution of eLearning 2. Approach to selecting an LMS 3. Learning traits of your workforce today 4. Implementing, Boosting adoption and Ensuring success of your LMS Platform.

Suchitra Premkumar

Co-Founder and Head Corporate Learning, PlayAblo

+91.93420.43420   |   suchitra@playablo.com    |   LinkedIn    |   Awards

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