Gamification in an enterprise workspace is becoming more and more usual.
Wondering why? Let us tell you!
It is mainly because it motivates the uninterested (or unmotivated) employees to work towards a goal set by the company.
On average, companies that have unmotivated employees make only 50% of the profits as compared to companies with motivated employees. That’s a crazy difference, right?
A study done by Gallup a few years ago found that only 13% of employees were “actively engaged” with their jobs. A full 24% of employees were actively disengaged.
Also, according to a recent State of the American Workplace report, 70% of Americans don’t like their jobs. According to Gallup, that disengagement costs the United States economy $370 billion annually in lost productivity.
That’s is a lot to work with and gamification is becoming the go-to technique for most companies (include the big ones).
Google. Nike. DirecTV. Samsung.
These are just a few big names that have implemented gamification techniques into their workplace. In fact, it is estimated that 50% of all companies are now using gaming as an engagement, motivational, and problem-solving tool. All with impressive results!
There is no doubt gamification works in an enterprise set up. Employees are receptive to it and companies have seen drastic changes
A TalentLMS survey found that 79% participants believed they would be more productive and motivated if presented with more game-like learning environments. That belief translates into better outcomes too – a UC Denver study had learners scoring 14% higher after undergoing gamified eLearning courses.
Now, what exactly is gamification?
In layman terms, gamification is all about turning an activity (like a mundane or repetitive task or training on a new software etc) into a fun activity using game elements like challenges, scoring, leaderboards, or rewards to motivate employees to learn and gear them towards the desired behavior.
Without further ado, let’s look at a few ways companies have implemented gamification and the changes they have witnessed
McDonald’s Till Training for cashiers
To train their employees on the new cash register and ordering system, McDonald’s developed a game that had scores, challengers, timers, and feedback. This game allowed employees to train in an environment which is identical to a real-life situation while still having the comfort to make mistakes and learn from them.
According to Kineo, a revenue impact of GBP 23 mn was attributed to this game training.
WalMart’s Safety Education Program
Warehouses and distribution centers are busy facilities with increased chances of injuries. From pallets to forklifts, a lot can go wrong.
Safety is utmost important for a global name like Walmart, but getting employees to seriously learn about all the aspects (and, practice them) can be difficult at times.
And, hence, Walmart turned to gamification. Walmart’s safety education program was aimed at helping 75000 workers get familiar with the safety procedures of the company thoroughly.
The game was divided into several bite-sized levels and workers were given points as they finished individual levels. Workers could also choose levels and learn at their own own pace. According to Gamification, games include “Curvy Loop,” in which players must connect two points with the longest possible line; “Quiz Show,” in which players solve a word puzzle using image hints; and the memory sequence game
During the first 6 months of pilot training, Walmart reported a 54% decrease in average industry incidents.
Target’s tiny game for cashiers
Target is another great example of gamifying training and self-assessment.
Being a cashier can be an extremely monotonous job and the only time you get feedback is when you are off the counter or when the appraisal is due. Target came up with a game-like system which gives feedback real time and helps cashiers get better at what they do instantly.
Cashiers can play this game when checking people out. It shows the cashier in red or green based on whether or not the item that was scanned was done in the optimum time. Then, they see their immediate score on the screen and know how “in-time” they are with the ideal time.
Before Target implemented this gamified training, cashiers were unaware of how they were doing on an everyday basis and where they should improve. Entire day they were busy checking people out without changing any daily routine and if something did go wrong, they would be yelled at by their managers.
The idea of this training was to bring feedback as close to the action as possible, thereby, making it possible for cashiers to understand and learn quickly.
Ford Motor Company
Ford Motor Company with Bunchball worked on to create a gamified portal that allowed sales and service teams to become familiar with new car models, financing plans, technologies and options every year.
This gamified portal not only resulted in a whopping 417 percent increase in use, but it also improved engagement in its younger audiences. Ultimately, they had better sales and overall customer satisfaction.
Salesforce users hunt for chickens
Considering most CRM implementations are difficult and 50% of them actually flop, Salesforce implemented a gamification platform to increase usage and engagement.
According to Forbes, Salespeople started out at “Chicken Hunters” and worked their way up to bigger and bigger game statuses (like Big Game Hunter), as they utilized more and more of the CRM system’s features. For one customer, compliance increased over 40 percent.
Fun with cleaning
Lawley was facing problems with inaccuracy in sales forecast because of messy data in the pipelines. To fix this, they implemented a two-week contest which rewarded points for updating opportunities, close dates, logging details of prospect calls and meetings.
For those of you who don’t know, Pep Boys is into automotive and auto parts sales and services.
In order to prevent loss of inventory and ensure workplace safety, they included gamification in everyday lives. Their employees quiz each other every single day on how to prevent loss of inventory and ensure workplace safety. If an employee is unable to answer correctly, they receive a reminder. For those who answer them correctly get a chance to play a slot machine game and win a cash reward.
Not only did this motivate employees to know what they should know, but it also reduced inventory loss and decreased on-the-job injuries.
Do you notice what gamification can do?
Motivate and increase productivity at all levels
To reverse the declining engagement trends, several companies are now turning to gamification. According to a recent infographic by Officevibe 70% of Forbes Global 2000 companies will use gamification to boost engagement, retention, and revenues
There is no doubt that the gamification of learning and training helps businesses build an engaged and productive team. According to Jessica Miller Merrel, HR veteran and founder of Blogging4jobs.com “Injecting fun into something that is generally seen as boring or task-oriented not only can increase engagement but also drive innovation and productivity, which is something your company desperately needs,”
Playablo for business is one such platform that allows you to seamlessly integrate gamification into your business training. It is a technology and app-based learning platform which can muscle and deliver faster impact to training and learning reinforcement. It enables effective learning through assessments, resulting in improved employee skills & business performance.
For the facilitators of the training, our app provides access to a centralized and easy to use dashboard that provides you with all the actionable insights into the problem areas of the learners. Not only this, our app allows learners to use it on multiple devices for a seamless learning experience, learn at their own pace, have no fear of mistakes and enhance confidence levels.
Over to you –
Are you implementing gamification in training? If not, why?
If you are interested in a demo of Playablo for Schools (a gamified learning and assessment app), email us at firstname.lastname@example.org or call us at +91-97408 78833